Since it opened in 2006, Mini Rodini attracted a lot of attention for its playful, humorous, aesthetic and quirky design. It has since become one of Scandinavia’s fastest-growing kids’ clothing brands. Visit the flagship store at Södermalm. You’ll love all the animals, bright colours and unisex prints.
The exclusive Swedish children’s brand Livly’s lovely collections come in powdery pastels, with pretty details using only the highest-quality pure Pima cotton from Peru. You can find a wide range of clothes and accessories, such as adorable onesies for toddlers and newborns as well as tops and bottoms for kids up to eight years old in their dreamy flagship store in high-end Birger Jarlsgatan.
During her parental leave in 2013, Petra Gardefjord started to design and sew moccasins for her toddler. She went on to start an online store, and opened her first real shop in 2017. You can match the adorable leather shoes with knitted cardigans, bloomers, baby bonnets and mittens in muted colours in her tiny shop, close to Nytorget.
The multi-brand store Cleo et Lily sells styles inspired by the children’s fashions from Southern Europe. If you are looking for timeless designs in dusty pastels and simple patterns, you should definitely pop into their small shop at Folkungagatan. The owners carefully select their products, only buying small quantities to make everything feel more exclusive and unique.
Lilla ETC is a multi-brand store selling clothing and shoes for children from 0 to 10 years old, with cool prints, made of organic fabrics and in pretty colours. The place to go for mix and match items by brands such as Bobo Choses, Soft Gallery and Civiliants. Don’t forget to check out the irresistible, tiny Adidas tracksuits.