5 concept stores worth a visit in Vienna

1) Strictly Herrmann

Strictly Hermann is a concept store that is strictly for men only, selling gadgets, selected fashions, watches, perfumes, books and gin. You can also book the shop for a business event. Creative director Philipp Bruni and owner Claudia Rauhofer also opened an art gallery downstairs. Women welcome.

Strictly Herrmann Vienna

2) Wundertüte

Wundertüte means grab bag. Although in this case, it’s more of a goodie bag with accessories, jewellery, bags, books, body creams, green tea and artisan delicacies. And Austrian fashion by well- or less well-known labels. Every single piece is personally selected by the shop’s owner Petra Raab. A real trend scout – get to know her.

Wundertüte Vienna

3) Pregenzer

Fashion, shoes, flowers, jewellery and books. The shop is a world unto its own – the world of owner Jutta Pregenzer and her passion for details and only the highest quality. Her purist pot-pourrie is a must-see for any stylish woman. You can request a personal appointment.

facade of Pregenzer store in Vienna

4) Der kleine salon

Der kleine salon is a concept store for the whole family. Verena Wibmer-Oppolzer and Carolin Rukschcio select wall stickers, tablecloths, wooden toys, shoes and fashion – with love!

interior of der kleine salon store in Vienna

5) Luv The Shop

Storytelling is second nature to them. The owners Karin and Leena love Scandi design and the Nordic laidback, unfussy attitude: find Selected Femme, Yaya, Cowboysbag and many more must-brands. For urban hipsters!

Luv the Store Vienna

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The 500 Hidden Secrets of Vienna reveals off-the-beaten-track places and interesting details for anyone who's keen to explore Vienna's best-kept secrets.

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