5 Swedish designed shoe labels
1) Swedish Hasbeens
Looking for traditional clogs? Skip the touristy shops in the city centre and check out the vintage-inspired footwear from Swedish Hasbeens instead. Their colourful and comfortable wooden shoes have a chic, nostalgic aesthetic inspired by clogs from the seventies. Visiting their stores is like entering a candy shop for retro shoe lovers.
Having grown up with the street cultures of the eighties and nineties, two childhood friends – Jonathan Hirschfeld and Max Schiller – established sneaker brand Eytys in 2013. Their unisex line harks back to the golden era of sneakers and has taken the fashion world by storm with its thick, signature soles inspired by the deck shoes of the forties.
Comfortable high heels? Yes, this is possible thanks to civil engineer Stina Andersson. Together with the orthopaedic technician Peter Hedström she developed the Stinaa.J shoe brand, which prevents pain and injuries by removing pressure and providing support for your feet. And don’t worry, she didn’t compromise on style!
4) ATP Atelier
While on vacation in Italy, friends Jonas Clason and Maj-La Pizzelli got the idea for ATP Atelier. They found a small workshop that produced sandals and realised they could create shoes that combined contemporary Scandinavian design with authentic Italian craftsmanship. Since then they have released numerous collections and their shoes and leather bags have won several awards.
5) C. QP
C.QP, which stands for Conversations & Quintessential Products, is a Swedish shoe label founded in 2013. Their elegant and sporty trainers in soft suede and leather are handmade in Portugal, and are on the borderline between traditional sneakers and shoes for more formal occasions. Visit their office and showroom/boutique in chic Östermalm.
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