5 shops for cool surf and coastal living San Francisco


4500 Irving Street
Outer Sunset
+1 415 564 6300

You don’t have to be a surfer to appreciate this spot. The space alone is very colorful and crafty. They stock a mix of surf boards, gear, books, films, prints, clothing and what I think are some of the coolest and comfiest tees out there. There’s also an art gallery within.


800 Great Highway
Outer Richmond
+1 415 750 9473

This local institution has served the surf community since 1968. They have the largest selection of surfboards, wetsuits and gear and have a reputation for excellent service. They stock some used gear as well. You also get a good view of the beach from here.


4035 Judah Street
Outer Sunset
+1 415 682 0600

This store is all about cool coastal California living. Beautiful crafts from many West Coast designers are stocked here and plenty of vintage frocks, too. But one of the best features of the shop: the patio. If you’re a fan of cacti and succulents, the garden and greenhouse are full of them.


3725 Noriega Street
Outer Sunset

Make an appointment to see this workspace and showroom occupied by four artists and craftsman whose work embody the spirit of California living. One makes wooden surfboards, another builds furnishings from locally salvaged hardwoods, the third reinvents chairs in a cool new way, and the last is a designer and painter of words on objects and paper.


701 11th Avenue
Inner Richmond
+1 650 303 9216

Linda Fahey’s work is reflective of her life by the Pacific coast. Her handmade pieces include ceramics with patterns of ships and sweeping waves, spoons with driftwood handles, as well as figures and paintings of migrating whales. You’ll also find the work of other local makers and artist friends, and flower bundles by Studio Choo.

part of 60 places to shop

The 500 Hidden Secrets of San Francisco